Insight: Our Residents
CACI customer segmentation tool Acorn has been used to produce a number of reports and tools relating to the likely characteristics and behaviour of Gloucestershire residents.
What is Customer Segmentation?
This section explains the concept of customer segmentation and applies it to Gloucestershire by illustrating where different categories and groups of people are likely to live.
Different groups of people prefer to be communicated with in different ways and also respond to different marketing messages. The communications matrix has been produced to help people understand what is the most appropriate way to engage with their customers or citizens.
Use of internet
This section uses customer segmentation data to identify areas where people are most likely to use the internet. Topics covered include: Frequency of internet usage, types of devices used to access the internet, and activities carried out on the internet, within Gloucestershire.
This section uses customer segmentation data to identify likely levels of household income.
This report maps those residents that may be vulnerable to ‘Social Isolation’ and ‘Loneliness’, using customer segmentation data.
Find links to other resources related to customer segmentation.